About Us

With over a decade of experience in brand strategy, Beatriz is one of the co-founders of OUT OF OFFICE agency. As the executive director, Beatriz stands out in talent management and people development, with an approach of empathetic and caring leadership. Beatriz served as the marketing manager of the Melissa shoes franchise network for six years, where she helped led over 100 store openings, executed award-winning marketing activations, and achieved sales records. After moving to Los Angeles to further expand her communication studies at UCLA, she was invited by Melissa to join their international marketing team in New York, where she was responsible for the brand's fashion global campaigns in over 50 countries. Currently residing in New York, Beatriz has had her work showcased at prestigious global events such as the Oscars (Academy Awards), New York Fashion Week, and the Toronto International Film Festival, solidifying her reputation as an agent of innovation and creativity in the industry. In 2020, Beatriz and her partners founded OUT OF OFFICE. The advertising agency focuses on cultural shifts, social talks, and creativity to deliver strategic solutions to enhance brands’ cultural relevance.

Passionate about the cultural behavior universe, Thales is a co-founder of the advertising agency OUT OF OFFICE, serving as the Chief Executive Officer specializing in trend research. Based in São Paulo, his journey began as a cultural researcher and trend forecaster for fashion brands, where he delved deeply into the essence of global cultures. With a career focused on creativity and innovation, Thales spent seven years as a cultural leader at Melissa, a global footwear brand present in over 80 countries, headquartered in Brazil. During this time, he traveled to more than 15 cities around the world, collecting and synthesizing information about culture and behavior that shaped the brand's DNA and inspired its collections. Throughout his journey, Thales has stood out as a trend strategist, crafting reports that shaped the future of industry-leading companies. His expertise has also led him to collaborate as a strategic consultant on special projects for renowned brands such as Refinery29, Pinterest, and Dove. In addition to his passion for design and visual arts, Thales has a keen interest in technology and futurism, constantly exploring new frontiers to anticipate new social behaviors and shape the future landscape.

Catharina is an entrepreneur who co-founded Steal The Look, PUSH, and the advertising agency OUT OF OFFICE. Steal The Look, founded in 2012, is Brazil's premier Fashion & Beauty platform, revolutionizing how people engage with style and shop online. In less than ten years, the innovative business model, which was created with only $30, was sold to Magalu. In 2018, Catharina and her business partner understood that Brazilian women lacked support, information, and inspiration in their careers. Together, they launched @push, a platform focused on female entrepreneurship. Not only did they create a powerful space for women to come together, but they also set an example - PUSH became the go to model for this type of event in Brazil. In 2020, Catharina and her partners founded OUT OF OFFICE. The advertising agency focuses on cultural shifts, social talks, and creativity to deliver strategic solutions to enhance brands’ cultural relevance. Some of their clients include global brands like Unilever, Grendene, Grupo Boticário, Luxxotica, and Iguatemi and niche brands such as Vic Beauté, Aprender Design, and Zerezes.

Founder of Callaloo Studio (@callaloostudio) and new partner at OUT OF OFFICE, Rob Dalazen (Rob) is a creative mind who is constantly seeking inspiration. After visiting and living in various cities around the world – from Paraty in Rio de Janeiro to Cádiz in Spain – Rob is now based in Lisbon, Portugal. Engaged in product development and audiovisual creation since 2014, Rob's career has been greatly influenced by the fashion and contemporary art market, where he has developed prints, concepts, and campaigns for Brazilian and European brands. His journey also includes work on art and culture, such as directing documentaries about celebrated artists like Ai Weiwei and Abraham Palatnik, produced for contemporary art galleries. During the pandemic, while living in Milan, Rob documented the reality of daily life in a dynamic Instagram documentary series produced in partnership with content creator Caio Braz (@caio), which quickly gained significant visibility on the internet. With the positive reception, the creative began working on scriptwriting, research, and design for various materials, initiating what would become an independent creative studio. During this time, Rob collaborated on creative projects with brands such as Melissa and Vogue Brazil. In 2020, Rob founded Callaloo Studios, which over the years has evolved into a full-service audiovisual agency, offering diverse services - from consumer behavior research to campaigns, documentaries, event organization, development of 3D materials, and computer-generated images (CGI) for special effects. Some of the projects undertaken by Callaloo Studios since then include collaborations with brands like Karl Lagerfeld, Havaianas, Renner, Arezzo, Schutz, Mizuno, Shopping Iguatemi, Jelly Smack France, Farfetch, among others.

From client to partner investor and strategic board member, journalist, and consultant with over 25 years of career, Maria Prata is one of Brazil's biggest names in fashion communication, innovation, and entrepreneurship. Considered one of BoF's 500 most influential people in the global fashion industry, she has worked as a fashion editor at Vogue Magazine and editor-in-chief of Harper's Bazaar, becoming a major reference in fashion journalism in Brazil. On television, Maria served as editor-in-chief of Fashion TV Brazil (Turner/Time Warner) and host and executive editor of Mundo S/A on Globo News, where she covered topics within the realms of business and entrepreneurship. Following the pandemic, Maria began working as content consultant for Iguatemi Group, whilst creating content for her personal Instagram, standing out as an innovative and relevant content platform. Her editorial series "Pílulas de Prata," "O Brasil que dá certo," and "Números de Prata" add more layers to her editorial expertise, serving as online hubs for authoritative information.