Brilho Lamelar
CLIENT
TRESemmé
SCOPE
OUT OF OFFICE created a strategy born from a social-first logic that transformed the most challenging category in the market into desire generation, transformation, and content navigability.
The goal has always been: “Make TRESemmé cool again,” and in the digital world, the thousands of possibilities and moods open up a discourse that goes far beyond simply delivering beautiful hair.
With codes and symbols curated through an in-depth study of value and brand perception, OUT OF OFFICE enabled TRESemmé to visually convey the main pillar of the moment: EXPERTISE – and it's no coincidence that, with a portfolio that goes beyond the basics, it has gained continuous relevance over the last 3 years.
TRESEMMé
+676M VIEWS
3.6M ENGAJAMENTOS
+2.4B IMPRESSÕES