THE CHRISTMAS ICON
Hering
What if, to stand out, the narrative must be relatable before showing the product?
We decoded this content consumption behavior for Hering's campaigns and started by asking ourselves what felt most relatable and genuine to people during celebrations. What simply made them return to their basics. Their icon.
2024
An unexpected collab between chef Cédric Grolet and Bruna Marquezine kicked off Hering’s Christmas campaign with a digital-first teaser that hit 22.4 million views in just 24 hours. Then, Brazilian holiday elements were highlighted with Bruna and the Hilbert Lima twins, turning the campaign into a viral success. To top it off, Grolet came to Brazil for an unforgettable pop-up that kept the buzz alive and added value to every phase. Instead of following trends, Hering created its own — always in tune with what the audience wants to see.
2025
Some campaigns start with an insight. Hering’s Christmas turned insight into a song. Not nostalgia for nostalgia’s sake — but a song that already lives in us. The kind that turns an ordinary moment into a memory built to last. In this holiday campaign, Bruna Marquezine and Seu Jorge stepped into the studio to revisit “O Descobridor dos Sete Mares.” A Brazilian icon reimagined with bossa, taking us back to memories so deep they spark that warmth that feels like home. And that's exactly what makes Christmas so iconic to us.
HERING
36,3M ALCANCE
289.6M VISUALIZAÇÕES
448K ENGAJAMENTO
CREDITS
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Creative concept and strategic planning OUT OF OFFICE
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Creation 302 Studio
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Photography Lufree
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Styling Pedro Sales
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Film Paulo Monteiro
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Executive Production Blue Sky Productions
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Beauty Henrique Martins
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Set Design Renata Thina
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Musical Artistic Direction Rodrigo Lampreia
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Music Production Seu Jorge and Rodrigo Lampreia
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Trumpet Paulinho Viveiro
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Upright Bass Sidão Santos
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Drums Adriano Trindade
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Saxophone Fernando Bastos
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Trombone Doug Bone
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Cavaquinho and Percussion Thiago da Serrinha
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Piano and Keyboards Uiliam Pimenta
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Digital Distribution Soho Music Records and Virgin Music Brazil
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Executive Direction Pierre Chêne
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Business & Client Relations Gabriel Pinheiro (Ceará) and Gabriel Valença
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Executive Production Allê Nunes, Kadu Barbosa, Felipe Fu, Júnior Mello and Marcela Maita
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Communications Mari Laviaguerre
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Creative Director Vinny Campos
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Social Media Manager Eduardo Ferreira
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Recording Engineers Alexandre Rabaço and Raul Guimarães
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Mixing & Mastering Mario Caldato Jr.
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Backline João Ribeiro
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Stagehand & Roadie Lucas Japa and Mauricio Moicano
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Black Service Studio Charles Silva, Alfredo Campos and Ednéia Brito
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Legal Caio Mariano Advogados