ADCOS DERMO & PRO
Adcos
In 2025, OOO took on the challenge of making ADCOS's digital communication a reflection of what the brand already is: a benchmark in dermocosmetics in Brazil.
Through strategy, immersion, and consistency, we transformed their social media into a territory of authority and desire—bringing the brand closer to the public and strengthening an increasingly engaged community.
We also created the campaign for their flagship product, the stick sunscreen, where we went beyond the product to reveal a larger concept: it's not just sunscreen, it's ADCOS. An elastic, strong concept, capable of supporting everything the brand sets out to do.
As the first Brazilian brand to launch a stick sunscreen, ADCOS has consistently transformed science into solutions designed for everything Brazilian skin experiences. Our role was to translate this expertise into a clear and compelling creative narrative - expressing the product’s versatility and advanced technology while reinforcing the brand’s positioning. Through strategic storytelling and confident visual language, we elevated the product beyond function.
CAMPANHA
THIS IS NOT JUST A SUNSCREEN, IT’S ADCOS.
One gesture, multiple benefits. For the ADCOS Stick Blush launch, we built a key visual that brings together care, protection, and color through a bold and sensorial visual language. Translucent pink bubbles evoke firm, luminous skin while referencing ADCOS’ dermocosmetic technology. With Y2K-inspired elements, vibrant tones, and dynamic compositions, the Stick takes center stage in a universe that balances scientific authority with a fresh, fashion-forward glow.
For the launch of ADCOS Ultranourishing Limpalm’s new shades, we expanded the fun, cool universe introduced with the Stick Blush, reinforcing the brand’s authority within dermomakeup. The key visual highlights the product’s elongated, refined shape, explored through bold angles and an architectural approach to form that amplifies its visual impact. Light, color, and texture translate it's high-performance level of ultra-hydration into a fresh, modern visual language - where skincare performance meets playful sophistication.
ADCOS
WHERE SKINCARE PERFORMANCE MEETS PLAYFUL SOPHISTICATION.
CREDITS
-
Client Approval Bruna Rosa Zucco and Fernando Ferreira da Costa
-
Executive Direction Catharina Dieterich
-
Strategy & Planning Amanda Salles e Laís Maciel
-
Creative Direction Rob Dalazen
-
Art Direction Bibiana Marques, Pedro Áquila and Luana Padjem
-
Design João Sgarbi, Pedro Lettiere and Leonardo Pissetti
-
Copywright Amanda Salles, Laís Maciel, Rubens Rufino, Carolina Estellita and Emanuelle Couto
-
Media Strategy Giulia de Simone and Juliana Parada
-
PMO Cátia Hendges
-
Account Management Daniela Barros
-
Account Coordinator Aron Moraes
-
Executive Production Alli
-
Motion Design Vina
-
Photography Fernanda Pompermayer
-
Video Jorge Firmino
-
DOP Heitor Penteado
-
Production Assistants Victor Vilela, Fernando, Franck Willian, Tinho Souza and Pedro Almeida
-
BTS Pedro Lettiere
-
Stylist Henrique SCA
-
Beauty Rafaela Crepaldi
-
Makeup Assistants Nathalia and Jessica
-
Nail Technician Claudinha
-
Content Coordinator Aron Moraes
-
3D Cosmo Estúdio
-
Strategic input Fizz